PARKVIEW REALTY GROUP
Proposal to Provide Exclusive Listing Services
Burten, Bell, Carr, Inc.
Submitted by
Mark McGuire
Broker / Owner
Parkview Realty Group
Executive Summary
Parkview Realty Group is pleased to submit this proposal to provide exclusive listing services for the renovated residential properties offered by Burten, Bell, Carr, Inc.
We recognize these homes represent far more than individual real estate transactions. They represent an investment in neighborhood revitalization, sustainable homeownership, and the continued growth of Cleveland communities. Those values closely align with the mission of Parkview Realty Group.
Since becoming licensed in 2007, I have focused on helping buyers and sellers make informed real estate decisions through education, communication, and professional representation. In 2022, I founded Parkview Realty Group with the vision of building a brokerage centered on relationships, integrity, and long-term service to our clients and our community.
Our goal is to professionally market these homes, attract qualified owner-occupant buyers, and represent Burten, Bell, Carr with the level of professionalism expected from a trusted real estate partner. We appreciate the opportunity to be considered and hope this proposal serves as the beginning of a long-term professional relationship.
Company Background & Qualifications
Parkview Realty Group is an independently owned Ohio real estate brokerage founded in 2022 with a mission of helping individuals and families achieve homeownership while contributing to the continued growth and revitalization of Northeast Ohio communities.
Led by Broker/Owner Mark McGuire, who has been licensed since 2007, the brokerage combines nearly two decades of residential real estate experience with a client-centered approach built on education, communication, and strategic marketing.
Parkview Realty Group represents both buyers and sellers throughout Greater Cleveland while maintaining a strong focus on first-time homebuyers, neighborhood revitalization, and long-term client relationships.
Our philosophy is simple: every client deserves honest guidance, responsive communication, and a marketing strategy tailored specifically to their property.
Rather than relying on a one-size-fits-all approach, every listing receives a customized marketing plan designed to maximize exposure while presenting the property professionally.
Brokerage Qualifications
- Ohio Licensed Real Estate Brokerage
- Broker licensed since 2007
- Parkview Realty Group established in 2022
- Residential Buyer Representation
- Residential Seller Representation
- Experience with first-time homebuyers
- Experience marketing owner-occupied housing
- Knowledge of Cleveland neighborhoods
- Professional listing presentations
- Customized marketing strategies
- Digital marketing and online property exposure
- Strong emphasis on communication and client education
Realtor Background & Qualifications
Mark McGuire has served Northeast Ohio real estate clients since becoming licensed in 2007.
Throughout his career, he has represented buyers, sellers, investors, and first-time homeowners across a wide range of residential transactions.
As Broker/Owner of Parkview Realty Group, Mark has focused on building a brokerage centered on professionalism, education, market knowledge, and client relationships.
He believes successful representation begins with understanding each client’s goals and providing guidance throughout every stage of the transaction.
His experience includes traditional resale properties, renovated homes, investment properties, and owner-occupied housing throughout Northeast Ohio.
Experience with Homebuyer Incentive Programs
Helping buyers understand financing opportunities and available incentive programs has been an important part of Parkview Realty Group’s business.
Our experience includes working with buyers utilizing programs administered through the Ohio Housing Finance Agency (OHFA), including down payment assistance and affordable mortgage financing options for qualified purchasers.
Our brokerage has also assisted buyers utilizing programs including:
- Ohio Housing Finance Agency (OHFA)
- City of Cleveland Down Payment Assistance Programs
- City of Cleveland Heights Down Payment Assistance Programs
- City of Euclid ENCORE Down Payment Assistance Program
- Residential Tax Abatement Programs
- First-Time Homebuyer Financing Programs
Parkview Realty Group works closely with lenders and housing professionals to educate buyers regarding eligibility requirements, financing options, tax abatements, and available incentive programs that make homeownership more affordable.
Broker Initiatives to Mentor and Advance Minority Realtors
Parkview Realty Group believes a successful brokerage should invest in the future of the real estate profession.
As Broker/Owner, Mark McGuire has made mentoring an important part of the brokerage’s culture by providing individualized coaching, one-on-one training, and ongoing professional development for newer agents.
Rather than relying solely on classroom instruction, Parkview Realty Group emphasizes practical learning through real-world transactions, personal guidance, and collaborative problem-solving.
The brokerage is committed to creating opportunities for agents from diverse backgrounds by encouraging professional growth, increasing industry knowledge, and preparing agents to successfully represent buyers and sellers throughout Northeast Ohio.
As the brokerage continues to grow, Parkview Realty Group intends to expand these mentoring efforts through co-listing opportunities, transaction coaching, and leadership development designed to help the next generation of real estate professionals build successful careers.
Listing & Marketing Strategy
Every property deserves a customized marketing strategy.
Parkview Realty Group coordinates a comprehensive marketing campaign designed to maximize exposure while presenting each property professionally across both traditional and digital platforms.
Marketing services may include:
- Professional real estate photography
- Matterport® 3D Virtual Tours (when appropriate)
- Professionally produced aerial photography and videography
- Cinematic property video
- MLS Syndication
- Property-specific marketing materials
- Digital advertising
- Social media promotion
- Google Business Profile marketing
- Email marketing
- Broker-to-broker networking
- Public and private open houses (when appropriate)
- Continuous seller communication
The objective is not simply to generate online views, but to attract qualified owner-occupant buyers prepared to complete a successful transaction.
Transaction History
Parkview Realty Group has successfully represented buyers and sellers throughout Northeast Ohio with a strong concentration of residential transactions within the City of Cleveland.
Transaction Summary
- 94 Total Residential Closings
- 67 Closed Transactions (2025)
- 27 Closed Transactions (2026 Year-to-Date)
- 34 Transactions within the City of Cleveland (2025)
- 15 Transactions within the City of Cleveland (2026 Year-to-Date)
Parkview Realty Group — Sales Snapshot
City of Cleveland & surrounding market activity
Closed sales by city
Sales by property type
Source: combined 2025–2026 MLS closed sales data, Parkview Realty Group Ltd.
Proposed Brokerage Fee Structure
For residential properties anticipated to sell between $150,000 and $200,000, Parkview Realty Group proposes a 5% total brokerage commission.
This commission structure is designed to:
- Provide comprehensive listing representation and professional marketing.
- Offer competitive compensation to cooperating buyer brokers, encouraging strong participation and maximum market exposure.
- Deliver exceptional service while establishing a long-term professional relationship with Burten, Bell, Carr.
Parkview Realty Group views this opportunity as more than a single listing assignment. We see it as an opportunity to demonstrate our capabilities, earn your confidence, and become a trusted real estate partner for future neighborhood revitalization initiatives.
Why Parkview Realty Group
At Parkview Realty Group, we believe homeownership changes lives.
Helping families purchase quality homes while supporting organizations committed to neighborhood revitalization reflects the values upon which our brokerage was founded.
We strive to create an experience that clients remember long after closing—one built on trust, communication, education, and professional service.
We are excited about opportunities that strengthen Cleveland neighborhoods and connect qualified owner-occupant buyers with quality housing.
We appreciate the opportunity to be considered and hope to earn your trust through professionalism, responsiveness, and results.
Closing Statement
Thank you for considering Parkview Realty Group.
We appreciate the work Burten, Bell, Carr continues to do in expanding quality homeownership opportunities throughout Cleveland.
Should Parkview Realty Group be selected, we are committed to representing these properties with professionalism, proactive communication, and a customized marketing strategy that reflects the quality of your investment and the importance of your mission.
We look forward to the opportunity to earn your trust and establish a lasting professional relationship.
Respectfully,
Mark McGuire
Broker / Owner
Parkview Realty Group
